You may not know that I (Deb) have a BS in Marketing. Although that’s not the main focus of Pixeladies, I have used a lot of what I learned to keep the business side of our business going. I even keep a file on nifty marketing ideas. So when I found this little customer satisfaction card in a recent purchase, I just had to share it. You might find it valuable not only for the items you sell but also for your teaching reviews.
Side One
The side I saw first read, “Happy?” One thing you learn in marketing is that the best way to get testimonials is to ask for them. Since people are more likely to trust recommendations from people they know, the first thing you see when you open this little card is what they call in the business “action items.” In this case, the card asks you to do a few things if you’re satisfied with the product. First off, tell your friends and family about the product. Good job, Anker marketing people.
Side Two
If you had seen the other side of the card first, it read, “Not Happy?” I’ll give you a little tip here: make sure that both sides of your business card or marketing materials have something interesting on them. You never know which side a person will see first.
Have you ever bought something, and it was not what you thought it would be? Then you had to search for a website to figure out how to return the product or get your money back? The process can be tedious. When you open the “Not Happy?” side, you get phone numbers, an email address, and then a link to the website support page. Wow! Actual phone numbers!
The Complete Package
A 2″ x 4″ piece of paper. It’s small and to the point. It made me happy enough to give them a testimonial.* And, by the way, when I googled the word “testimonials,” I arrived at a link to “9 Strategies for Using Customer Testimonials in Your Content” by Content Marketing Institute. If you want some more marketing ideas for your art business, check out this page.
*Now you might be wondering about the actual product. Well, to be honest, I didn’t order it. My dear husband ordered two of these adapters, thinking I might need one. I’m not sure I need it, but I’ll have it, if I ever do. So I guess that makes me happy. In any case, I was really happy with their customer satisfaction card!
5 responses to “Marketing 101 – Customer Satisfaction”
Thanks, Deb. This is a very good point. I wonder how many people complain to their friends about a product, rather than contacting the company, just because the company doesn’t make it easy to complain to them. (Also, you’d probably get better results complaining to the company.)
Yep. I wonder the same thing, Dorothy.
Nice post Deb with great advise. Having a background in marketing is a great thing for an artist to have!
I’ve often wondered why “they” ask if I’d recommend “them” to a friend rather than ask directly for an evaluation– thanks Deb! (Though I never give recommendations myself….)
Dolores, I know why “I” ask if “they’d” recommend my class to a friend. It yields a one-word answer for surveys. I’m not a fan of ranked answers, so it’s a down and dirty way of seeing if a person liked the class.